we are the Lennon Group
Lennon Group is a creative studio for social impact that imagines a better world using creativity as a force form good. It explores the business of doing good. Where purpose and profit can co-exist. Where ideas can make a real difference. And hopefully where we can do the most meaningful work of our lives.
Our main philosophy: Doing what is good for the world does good for us, for our brands, and for our businesses.
Our name was inspired by our creative idol, John Lennon, who changed the world through creativity. And with a little help from our friends, we come together here to use creativity to help move people, businesses, and communities.
We imagine a better world using
creativity as a force for good
Meet The Partners
We are composed of communications experts, purpose doers, and impact creators
who believe in the power of creativity to light the wayand make the world better every day.
Meet The Team
Meet the thinkers, makers, and storytellers who pour heart, intention, and care into everything we create, turning creativity into impact, one project at a time.
Our Work
Here's a look at the work we’re proud to have created—from stories and identities to experiences shaped with purpose.
Ayala Foundation x SC Johnson
From Waste to Wonder
Fundraising Art Auction, Logo and Branding
Collaborated with three renowned Filipino artists who reimagined plastic waste into beautiful new worlds together with Ayala Foundation communities in El Nido and Makati.
Pickup Coffee
Feel The Pickup
Masterbrand Campaign and Brand Playbook
Launched a masterbrand campaign about uplifting daily routines one cup at a time. The campaign showcased Pickup Coffee as the little lift that fuels people through their day.
Lunchbox PH
Some Nights I Feel Like Walking
Guerilla Film Marketing
Created a community‑driven campaign for the film, activating the characters on Grindr through live chats and in‑app presence.
CDM School of Digital Creativity
Digital Creativity Program
Branding and Campaign
Created the branding and campaign for a program that nurtures young creatives, gives better access to creative education, and expands breakthrough creative possibilities.
Fédération Internationale de Football Association (FIFA)
2025 FIFA Futsal Women's World Cup
Venue Design and Design System
Supported the rollout of the event space design for the first-ever Futsal Women’s World Cup, ensuring visual consistency across all venue touchpoints.
LBC
Moving The Nation With You
Film and Music, Logo and Design System
Crafted a commemorative film, original song and logo for LBC’s 75th anniversary, honoring their legacy of moving people, stories, and communities.
ASA Foundation
Palaguin Ang Pag-Asa
Film and Music
Produced a film and original song that shine a light on enterprising nanays building brighter futures with their own hands.
Philippine Football Federation (PFF)
Safe to Play
Advocacy Program Development and Branding
Culminated women’s month by launching an advocacy promoting safe and inclusive spaces for young girls in courts using global standards.
Digicon
The Age Of I
Branding and Campaign
Co-created the branding and campaign for the country’s leading digital conference.
Petsup
Making Every Pet Happy
Campaign and Branding
Developed a joyful and vibrant rebrand and campaign for PetsUp centered on making every pet happy.
Products and Services
Campaign & Content
Building stories that move people
We create strategic and muti-channel campaigns that connect, stories that are native to platform and rich in meaning, designed to spark conversation, inspire action, and create cultural moments.
Brand Collaborations & Partnership Marketing
Uniting forces for greater good
We match-make with meaning. Bringing together brands and communities with shared values and mutual dreams. Co-creating narratives that multiply impact, drive meaning, and shape culture.
Branding & Design
Crafting identities that resonate deeply
We build brands that mean something. Not just logos. Not just colors. But brand heart and soul, translating purpose into design systems with emotion, edge, and staying power.
Brand Advocacy & Activism
Building brands that build the planet
We help brands become advocate of social good and stand up for a better world. By turning good intentions into transformative ideas that spark meaningful change.
Strategic Thinking
& Creative Idea
Cracking strategies that ignite lightbulb moments
We uncover human truths and transform them into powerful insights, illuminating the most compelling path forward and sparking big ideas that unify brand, message, and movement.
Social Impact Initiatives
Creating positive world impact
We craft purpose-driven projects that drive real-world impact-- from SDG-aligned programs to ESG, CSR, and PSA campaigns. We help existing initiatives or create new ones.
Our Values
Any brand, any organization, any business born in this world, came in this world with purpose. We live to make sure that this purpose comes through and sees the light of day when it matters and where it matters. Because purpose drives meaning and meaning drives impact.
